Money for College

When it comes to college, you’re more than what you pay

Are you sacrificing your financial security for your child’s higher education?

Here in California, we joking refer to Harvard as “the Stanford of the east.” That gentle jab reflects the rivalry between two schools renowned for their stunning campuses, prominent faculty, prestige and sky-high costs. Four years of tuition at either school will set a family back more than $200,000. (more…)

Are You Fluent in Finance?

Maybe it’s time to learn a new language

Just 130 years ago, one in five white American adults was considered illiterate. And only 20 percent of adult African Americans could read and write. Today, nearly everyone in America is literate. What if our financial literacy could make a similar leap? (more…)

Prepping for the College Savings Test

If you’re saving for a child or grandchild’s college education, brace yourself. The annual cost at the typical private university now exceeds $38,000, and the annual cost at the typical public college is greater than $17,000.1 Multiply those figures by four, and you might wonder if it’s worth it to send Junior to college. In most cases, the answer is yes. Fortunately, there are ways to make your college savings work harder for you. (more…)

The Psychology Of Giving

Although a number of studies have focused on the effect of income on happiness, Elizabeth Dunn, a social psychologist at the University of British Columbia, also wanted to understand the effect of spending choices on happiness. (more…)