FINANCIAL FREEDOM

FOR BUSY FAMILIES

Need a plan for saving for college?
Get your FREE copy of “Well Schooled: How to Pay for College
Without Breaking the Bank of Mom and Dad” today!

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About Us

For over two decades, Emilie R. Goldman, CFA, CFP®, has been using her financial planning skills, training, and experience to help Bay Area families and individuals make smart choices about their financial lives.
Read Emilie’s “A Ha,” career moment…>>

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Services

A financial plan is a road map to financial freedom for busy families. It is the route by which you plan for your children’s college education, fund your retirement, help to fund the future care of aging parents and – most importantly – discover how to live the life you’ve dreamed of living.
Read about our Services now…>>

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Get Started

Are you ready to stop worrying and start planning? Let’s connect – in person or virtually – to explore your financial planning needs. Tell me a little bit about yourself and then schedule your complimentary consultation with my online calendar. I am excited to meet you!
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Kids Need Money Mentors

Kids Need Money Mentors

With the level of consumer debt skyrocketing and the cost of housing, education, and health care increasing at double digit rates, younger generations are facing unprecedented challenges to achieving economic security and financial independence.  Therefore, helping...

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A New Perspective on Risk Tolerance

A New Perspective on Risk Tolerance

When you are making an investment decision, do you intentionally weigh the potential risks and rewards?  Is weighing that balance more of a rational or emotional process for you?  In other words, do you tend to rely more on facts or on feelings? For investors, “risk”...

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